UDC 654.197: 791.43
Kyiv National University of Culture and Arts, Kyiv.
Keywords: television series, television space, public communication, postmodern, culture.
Abstract. The purpose of the article is to study the role of television series as a system-forming factor of modern public communication in the field of domestic television space. The relevance of the article is determined by the insufficient knowledge of the structure and content of modern television series, which is the public basis of communication. In the scientific discourse there are no works that make it possible to comprehend the television series as part of the general cultural media space and contribute to the identification of semiotic codes that determine the unity of the sphere of public communication. The article points out that the development of the information and cultural space is becoming a factor of a powerful influence on society, especially young people. The article reveals the basic principles of building a postmodern television space, defines its specificity as an element of cultural policy. In this sense, the thematic content of the television series is based not so much on the foundation of pure artistic creativity as on the information field that the media form. The television series has the ability to blur the line between documentary and artistic reality and brings this communication characteristic to a new level – creating artistically revised reconstructions of real events within the framework of the paradigm “as it really was”. Due to this, the television can have a powerful manipulative potential.
Andrii Mazepa, post-graduate student, Kyiv National University of Culture and Arts, Kyiv.
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Published: November 22, 2018.
Section: APPLIED CULTURAL STUDIES AND CULTURAL PRACTICES.