Kyiv National University of Culture and Arts, Kyiv.
Keywords: audio-visual culture, sound direction, sonic image, symbol, archetype.
Abstract. The purpose of the research is to identify the basis of the sonic image in audio-visual culture, to substantiate the interrelation of its elements and to demonstrate the peculiarities of its functioning. The following specific methods were used to obtain the desirable scientific results: the analysis was used to dissect the subject of the research into individual components, to study their properties, that helped to create a coherent idea of the notion of the sonic image; systematic method was used for the building of a certain structure and typology, which would allow to organize the knowledge about the sonic image in audio-visual works, to expand the toolkit for creative sound solutions; induction and comparison were used to identify the characteristics of different types of use of sound in order to create an artistic image. In this work the foundations of sound image in audio-visual culture are considered from a new angle, an attempt is made to give a substantiated definition to this concept, to disclose its essence through the means of its creation, the expanded system of elements and a detailed analysis of their characteristics up to the archetypal level, also classification different ways of using sonic images is derived in a new way.
Serafym Zheliezniak, postgraduate student of Kyiv National University of Culture and Arts, Kyiv, Ukraine.
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Published: November 22, 2018.
Section: APPLIED CULTURAL STUDIES AND CULTURAL PRACTICES.