Olena Onishchenko Institute for Cultural Research of the National Academy of Arts of Ukraine, Kyiv.ORCID ID 0000-0002-7118-3276 DOI: Keywords: art of rivalry, tandem creativity, artistic stimuli, the ugly, artistic continuity. Abstract. The article analyzes Sebastian Smee’s cultural studies project, which aims to expand strategies for investigating the phenomenon of the creative personality through an emphasis…Continue reading The phenomenon of the creative personality in contemporary cultural studies discourse: a paradigm shift  (Based on Sebastian Smee’s project “The Art of Rivalry”)