Structure of the Modern Culturology: Semiotic Triad

UDC 130.2:005.936.3

Yevheniia Bilchenko

National Pedagogical Dragomanov University, Kyiv.
ORCID 0000-0001-9662-0594

Tetyana Kalyta

National Pedagogical Dragomanov University, Kyiv.
ORCID: 0000-0003-4723-0236


Keywords: semiotic analysis, episystem, structuralism, symbolic order, diachrony, synchrony.

Abstract. The article offers the semiotic analysis of culturology as an episystem. Culturology is regarded not as a “pure” academic discipline, but as an integrative project that combines elements of academic knowledge with ideologies. The paper aims to substantiate the internal structure of the culturology based on the combination of social and philosophical traditions. Representatives of cultural elites who embody a social science or worldview approaches are, in one way or another, influencedby the ideologies of the modernity (traditionalism, Marxism) and the postmodernity (neoliberalism). The scientific value of the study is that it proposes a semiotic model of culturology based on structuralism — a triadic structure consisting of theoretical, applied and practical cultural studies according to the three elements of the symbolic order (archetypes, meanings, forms). An attempt was made to conceptualize the cultural method, in which the structural analysis of cultural forms occurs as a movement from diachrony to synchrony, from the dynamic to the static principle of designation. This method is intended to bridge the gaps in the professional identity of cultural theory experts facing difficulties in critical ways of responding to the challenges of the world and cultural practitioners who are at risk of being transformed into carriers of the political economy’s service function.

Authors Biography.

Yevheniia Bilchenko, Doctor of Cultural Studies, Associate Professor, National Pedagogical Dragomanov University, Kyiv.

Tetyana Kalyta Ph.D. (Еconomics), Associate Professor, National Pedagogical Dragomanov University, Kyiv.


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Published: August 10, 2020.

Vol 18 No 2 (2020).