National Academy of Managing Personnel of Culture and Arts, Kyiv.
Keywords: recreation, recreational services, leisure industry, mass culture, media culture.
Abstract. The article highlights the peculiarities of the leisure industry development, in particular its recreational component, in the phenomena of mass culture of modern Ukraine. It was found that in modern mass culture the recreational component acquires new meanings. This is due to the orientation of Ukrainian modern cultural industries on the mass consumer, which, in turn, leads to the emergence of new recreational forms of leisure activities. A set of factors that determine the essence and indicate the proximity of mass culture and the leisure industry is the following: the implementation of maximum social communication, the possibility of maximum replication and diversification of artifacts of mass culture. The features inherent in modern mass culture are determined: multiplicity, lack of a single center, heterogeneity, combination of everything with everything. It was found that the modern recreational infrastructure exists and develops in the communicative field of mass media, without which the mass distribution of recreative media texts, as well as the production would be impossible. Recreational infrastructure of mass culture is defined as the leisure industry. The specified division of the mentioned industry in Ukraine into three basic sectors ‑ leisure, entertainment and holidays is offered. It is proved that the recreational component is present in all types of services provided by these industries, or recreation is their main content. It is noted that in the socio-cultural life of modern Ukraine, recreational services of the leisure industry have the function of a socio-regulator in mass culture.
Nina Didenko, graduate student of the Department of Cultural Studies and Information Communications, National Academy of Managing Personnel of Culture and Arts, Kyiv.
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Section: APPLIED CULTURAL STUDIES AND CULTURAL PRACTICES.