Mediocrity: a new type of personality cult

Tina Mosiakina

National University of Kyiv-Mohyla Academy (NaUKMA), Kyiv.
ORCID ID 0000-0002-4727-8099

DOI: https://doi.org/10.37627/2311-9489-26-2024-2.180-188

Keywords: myth, ideology, mediocrity, personality cult, cultural practices, sacred, resentment, dehumanization.

Abstract.

In this article, we consider the new cult of personality on the example of russian president. The purpose of the article is to reveal the connection between the personality cult of vladimir putin and mediocrity.

We use analytical and phenomenological methods to identify the features of the life-world of a certain personality type. We outline the main features of the leader of a totalitarian cult, namely, numerous taboos, the creation of an aura of mystery, the sacralization of the leader, as well as space and time. We prove the connection with totalitarian and fascist systems. We describe today’s features of such a cult, and also make a comparison with the cults of previous totalitarian regimes.

In the work, we also single out the main processes thanks to which it was possible to create a successful cult of personality on russian soil. We also outline the main features of the followers of this cult. We emphasize that the main driver of violent practice is the concept of resentment, which has been modified in the modern russian situation.

We describe the general characteristics of the latest ideological regime and their connection with the cult of nothingness and ontocide. We also consider the specificity of myth-making in the ideology of the russian federation, its peculiarity and relationship with religion as such. In the latter, actually, the mythopoetic is destroyed.

We show the connection between mediocrity and the new personality cult, as well as the psychological characteristics of the followers of such a cult. We find that existential fear, lack of freedom, and conformity to a totalitarian regime are defining features of mediocrity. We conclude that both the leader of the cult and his supporters fall under the category of “mediocrity”.

Authors Biography.

Tina Mosiakina, Ph.D. Student, department of Cultural Research, faculty of Humanities, National University of Kyiv-Mohyla Academy (NaUKMA), Kyiv.

t.mosiakina@ukma.edu.ua

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PDF (in Ukrainian).

Published: 

Vol 26 No 2 (2024).

Section: .