УДК 316.7:316.77:391.41(510)
Oleksii Filipov
Private Higher Educational Institution “Kyiv University of Culture”, Kyiv.
ORCID ID 0009-0003-6079-4957
DOI: https://doi.org/10.37627/2311-9489-28-2025-2.178-189
Keywords: generative art, digital art market, immersive technologies, multimedia installations, tokenization, blockchain in art, digital interaction.
Abstract.
The objective of the article is to theoretically substantiate the patterns of audiovisual art transformation in the context of rapid digital technology development. A systematic analysis of the mechanisms for integrating the latest tools into artistic practice was conducted, enabling the identification of specific shifts in aesthetic paradigms and “author–recipient” communication models. Particular attention is paid to the evolution of formative means and the rethinking of content generation and dissemination processes.
The research results indicate that algorithmic art, generative design, NFTs, and augmented/virtual reality technologies act as key factors in the transformation of the field. It has been established that specialized software (Autodesk Generative Design, Grasshopper) automates aspects of the creative process, enabling the creation of variable results based on predetermined parameters. According to B. Shumylovych, the introduction of NFTs offers a mechanism for verifying asset authenticity and provides new monetization models. According to I. G. Tuluzov, multimedia tools in the theatrical space (projections, LED displays) enhance interactivity and the emotional intensity of perception. The works of K. O. Fomina and V. O. Volynets demonstrate the effectiveness of AR/VR in creating an immersive experience through the synthesis of the virtual and the real.
The scientific novelty lies in the systematization of modern digital technologies in audiovisual art and the establishment of the defining characteristics of the new artistic culture. The practical significance of the work is determined by the formulation of recommendations for adapting audiovisual content using new media forms that transform the contemporary cultural environment.
Conclusions. Digital technologies have fundamentally changed the landscape of audiovisual art. The current study provides practical recommendations to assist specialists in adapting and improving audiovisual content using new media forms. Overall, these changes shape the contemporary cultural environment of audiovisual content consumption.
Author‘s biography.
Oleksii Filipov, postgraduate student, Private Higher Educational Institution “Kyiv University of Culture”, Kyiv.
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The article was received by the editorial office on 29.10.2025.
The article was accepted for publication after review on 18.12.2025.
The article was published on 31.12.2025.
Section: APPLIED CULTURAL STUDIES AND CULTURAL PRACTICES.