National University of Kyiv-Mohyla Academy, Kyiv.
Keywords: Stories, Snapchat, depression, pandemic, the mirror stage, sensor technology, social media.
Abstract. The article offers an essay on the genealogy of stories’ phenomenon from the self-eliminating pictures of private correspondence on Snapchat to “classic” public stories on Facebook and Instagram. Social media are usually associated with a space driven by the logic of the like economy or with the environment that nurtures a user to be a narcissistic subject. The survey proves stories to be an alternative mode of being online along with the way of depreciation of likes and other attributes of public recognition in the web (including comments and shares). In addition, the investigation points to the link between sensor technologies’ proliferation and a corresponding information structuring as a flow and stories’ emergence.
The separate part of the article is devoted to analyzing the mechanisms of the stories’ subject structuring. Applying Lacanian distinction between Symbolic, Imaginary, and Real, the author demonstrates how stories force a user to identify with a lost object and, consequently, how mechanisms of stories automatically reproduce a structure of a depressive disorder.
Mariia Ternovska, PhD student in Cultural Studies, National University
of Kyiv-Mohyla Academy, Kyiv.
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Published: August 10, 2020.
Section: APPLIED CULTURAL STUDIES AND CULTURAL PRACTICES.