UDC 7.05:[659.118:159.954.2-028.22:81’22:165.412 Vadym Shynkarov Kyiv National University of Technologies and Design, Kyiv.ORCID ID 0009-0001-8395-7873 DOI: https://doi.org/10.37627/2311-9489-27-2025-1.136-145 Keywords: visual images, design message, seductive, communicativeness, semiotic indeterminacy, subconscious. Abstract. This article explores a special aspect of design messages, defined as “seductive”. The concept is positioned as the vanguard of design communication – an irrational, emotional “hook” that…Continue reading Things that allure, or semiotic indeterminacy of the design component in visual images