UDC 316.344.3(477+100) Viktor Shostak Lesia Ukrainka Eastern European National University, Lutsk. ORCID 0000-0002-4837-9633 DOI: https://doi.org/10.37627/2311-9489-19-2021-1.117-124 Keywords: globalization, identity, national archetypes, socio-cultural space, transformational changes, elite, moral values, cultural priorities.   Abstract. The article describes the phenomenon of identity and its manifestations in a globalized world.  It attempts to determine the features of the search for cultural archetypes…Continue reading New socio-cultural reality of Ukraine and the world: Features and future prospects