The concept of structuralism in context of historical development of art and design

UDC 7.012: 7.01]-001.2

Natalia Vergunova

O. M. Beketov National University of Urban Economy in Kharkiv, Kharkiv.

ORCID 0000-0002-8470-7956

DOI: https://doi.org/10.37627/2311-9489-19-2021-1.46-54

Keywords: art, design, structuralism, structural man, function, aesthetics.

Abstract. The article discusses theoretical foundations for the emergence and formation of structuralism in Western European art criticism in the 1930-1940s, namely, the theory of representatives of the Viennese school. It considers the main concepts and terms of the concept of structuralism formed by theorists of that time in the context of the development of art history. An attempt to project the ideas of structuralism into the sphere of design is made with the involvement of the research by French theorists Claude Levi-Strauss and Roland Barthes. As a result, the main theoretical provisions of structuralism as a modeling activity and a structural person as a creator of meanings were correlated with the design field and the professional duties of a designer. Considering certain structuralism ideas in the works of French researchers in the context of the modern process of creating an industrial product, the concept of structuralism was supplemented and its certain predictability for the development of design in general was revealed.

Author Biography.

Natalia Vergunova, Ph.D., associate professor, O. M. Beketov National University of Urban Economy in Kharkiv, Kharkiv.

n.vergnova@gmail.com

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PDF (Ukrainian)

Published: November 19, 2020.

Vol 19 No 1 (2021).

Section: THEORY AND HISTORY OF CULTURE.